Loyalty system
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Loyalty system extends Centara into a centralized service to handle loyalty operations as well as keep track of customers related to issued loyalty products. The system consist of a few related modules, each responsible for one type of functionality.
Gift cards are pre-issued on the web, sold as products to customers on POS, and then used by customer to pay for goods on the POS.
In case of return amounts, store has the possibility to issue a store credit to the customer instead of returning cash. Customer can then use that store credit to pay for goods at the POS.
Coupons are units that provide a gateway to activate discounts on the POS. Coupons can either be in the form of.
Customers can earn loyalty points by purchasing products or products from groups that have to set up to give points. Those points can then be used by customers as a payment or discount for other purchases.
Customers in Centara can be stored centrally within the Loyalty system and organized into groups. When loyalty customers are used, loyalty products can optionally be linked to individual customers.
The heart of the loyalty system are series of what we call instruments. An instrument is the end product of the system that the customer holds in his hands, for example a single gift card or a coupon. Series define various common properties for each of the instruments within them, for example the start number and the total length of the instruments. Centara POS actually uses the first digits of an instrument to figure out what serie they belong to.
The Loyalty system divided into Loyalty groups providing multi tenancy. An organization always operates within a single Loyalty group.
The loyalty architecture provides a flexible way of defining what Centara stores are allowed to handle what set of loyalty data. That is done by introducing the concept of Merchants and Merchant groups. Merchants are connected to actual Centara stores. Merchants are then grouped into Merchant groups. Series of instruments work within the scope Merchant groups in the following way.
Sellers (issuers) of instruments within series => A single merchant group
Acceptors of instruments within series => A single merchant group
